Stop Caring About the Number of Social Media Followers Your Business Has

And start caring about how your business interacts with the ones you do have. We’re talking quality over quantity. I wrote a post for The Private Business Owner a little while ago on this topic. Many companies only care about the number of Facebook likes or Twitter followers their corporate social media accounts have but that thinking won’t help you grow your business. […]

How to set your blog up for success

When you’re shopping for a house, one of the things you look for is a solid foundation. Because if the foundation is suspect, the whole house could tumble down. It might not be immediate, but it will happen eventually. Just like houses, successful blogs must have a solid foundation. So how can you build one […]

Why businesses should care about Pew’s State of the News Media report


If you’re in the non-news industry, you might be asking yourself, “Why should I care about the what’s going on with news companies?” You might think that the findings from the Pew Research Center’s State of the News Media report only affect your company’s press coverage. But the report on American journalism spots at least […]

How to identify a retweet on

fake steve jobs retweet

For people new to Twitter, learning how to identify a retweet can be difficult, especially since retweets manifest themselves in 2 different ways. Really quickly though, let’s review what a rewteet is, so we’re all on the same page. When you retweet a message, you are sharing another person’s post with your followers and ensuring […]

Everything you need to know about custom URLs for Facebook business pages

Facebook Logo

You’ve got your Facebook business Page set up and you’re rockin’ and rollin’. But have you made it easy for others to navigate to your Page? When you create a Page, your Page’s URL looks something like this: When it could look something like this: These short, simple URLs are referred to as […]