About Lindsey Perkins Wade

Lindsey Perkins Wade is an online media consultant and managing editor of Electricity Simplified. She advises businesses on leveraging content marketing and social media to grow their businesses. Follow her on Twitter and Google+.

Texas Power Helps Levitt Pavilion Arlington Secure Big Music Names for Free Concerts

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One of LP Media Group’s clients, Texas Power, is helping the Levitt Pavilion in Arlington bring music to the masses in the largest concert season to date. Find out more about the Levitt’s mission and how Texas Power is supporting the non-profit by reading the full release.

Why Google+ Should Matter To Businesses

If you own a business and haven’t become friends with Google+, it’s time. The social media platform is here to stay and can give your business’ marketing plan a refreshing boost. I recently wrote an article for The Private Business Owner, discussing exactly why you, a business owner or marketing executive, should care about Google+ (there are two […]

The No. 1 Rule for Company Blogs

It seems that nearly every organization has a company blog today. If your company doesn’t have one and you are planning to create one, at the outset you need to be realistic about why you are setting one up. So what’s the point of creating a company blog? You might tell me that the blog’s goal is […]

Single Dad House Founder Ed Housewright Makes Waves With Huffington Post Article

The founder of Single Dad House, Ed Housewright, was recently featured on Huffington Post for an article he wrote about marriage. With the headline After Two Divorces, I’ll Never Marry Again. But If I Do…, Ed explains the careful steps he would take before deciding to make the commitment to marry again. One thing he stresses is premarital counseling. […]

Corporate Compliance Insights Nominated for LexisNexis Top 25 Business Law Blogs

2011 LexisNexis Top Business Law Blog Nominee

I’m excited to announce that one of LP Media Group’s clients, Corporate Compliance Insights, is a nominee for LexisNexis’ 2011 Top 25 Business Law Blogs in the Corporate and Securities Law Community. Each year LexisNexis honors a select group of blogs that set the online standard for a given industry. Corporate Compliance Insights is an online journal designed […]

Stop Caring About the Number of Social Media Followers Your Business Has

And start caring about how your business interacts with the ones you do have. We’re talking quality over quantity. I wrote a post for The Private Business Owner a little while ago on this topic. Many companies only care about the number of Facebook likes or Twitter followers their corporate social media accounts have but that thinking won’t help you grow your business. […]

How to set your blog up for success

When you’re shopping for a house, one of the things you look for is a solid foundation. Because if the foundation is suspect, the whole house could tumble down. It might not be immediate, but it will happen eventually. Just like houses, successful blogs must have a solid foundation. So how can you build one […]

Why businesses should care about Pew’s State of the News Media report

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If you’re in the non-news industry, you might be asking yourself, “Why should I care about the what’s going on with news companies?” You might think that the findings from the Pew Research Center’s State of the News Media report only affect your company’s press coverage. But the report on American journalism spots at least […]

How to identify a retweet on Twitter.com

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For people new to Twitter, learning how to identify a retweet can be difficult, especially since retweets manifest themselves in 2 different ways. Really quickly though, let’s review what a rewteet is, so we’re all on the same page. When you retweet a message, you are sharing another person’s post with your followers and ensuring […]

Everything you need to know about custom URLs for Facebook business pages

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You’ve got your Facebook business Page set up and you’re rockin’ and rollin’. But have you made it easy for others to navigate to your Page? When you create a Page, your Page’s URL looks something like this: https://www.facebook.com/pages/PoolGuyTexascom/143239745732795?sk=wall When it could look something like this: https://www.facebook.com/PoolGuyTexas.com These short, simple URLs are referred to as […]