Startling statistics about social media

It’s time to spice up the blog with a video. Author and professor Erik Qualman created a compilation of staggering numbers about the use of social media. You’ll be shocked by the findings. Or maybe you won’t be shocked if you’re already involved in social media. But if this doesn’t convince nonbelievers that you need to be in the social media game, I don’t know what will. I pulled out some of the most interesting highlights below:

  • Facebook topped Google for weekly traffic in the U.S. last year.
  • If Facebook were a country, it would be the 3rd most populated.
  • 50% of the mobile Internet traffic in the U.K. is for Facebook.
  • 25% of search results for the world’s top 20 largest brands are linked to user-generated content (read: social media comments).

These numbers are from May of 2010. They’ve changed since then, but it’s difficult to keep up with the quickly evolving Internet. When the new version comes out, you can bet I’ll post it here. For a complete list of Erik’s sources, visit his blog

Erik’s point is that advertisers no longer get to talk AT customers. It’s a two-way street now. Interaction and listening are key for a business’s success. Is your business listening to customers?